Crosby Website
Challenge
Since its founding, Crosby has shaped the market of home decor and pottery. Their vision was a seed planted (no pun intended) in the vast new expanse of the internet, germinating an entirely new category, opening up a world that ushered in an assortment of platforms and, in turn, cultures.
The challenge for leaders is to show what’s possible while also learning from history. Every now and then, a brand has to empty out its bag and reorder it for their next adventure.
Evolving Crosby has been about taking the most powerful, meaningful qualities of their brand and delivering them in a new way; to expand the story, the language and the capabilities to be of better service to people who are confident and eager to live in more intentional ways.
Solution
Leveraging their long track record of success and industry mastery, we spent hours in the field tilling the soil to build their foundation for the next harvest.
If E-commerce today are a means to an end for shopping, what is the opposite edge of this? How can a product feel more like a beloved service?
Enter: hospitality and concierge. Where other sites forcibly push you to “engage” and maximize your limits — to then buy more products— Crosby strives for the effortlessness of a concierge’s wave, showing you around your home; almost invisible but deeply appreciated.
A logo implies something more than its obvious meaning. Crosby becomes a simple statement and a clear ambition.
The color palette has evolved to fit the context in which Crosby is readily used. No glaring, bright colors, but tonal and inviting.
They knew what they were looking for, and they wouldn’t settle for less. At every touchpoint, from creating a profile to being onboarded into their world, people knew that if you were on Crosby, you were right at home. We brought that trust and experience back to the forefront.
It doesn’t take minutes to create a profile; it takes time and intention. Shopping , is shallow minded, but this makes you feel you’re ready for spring cleaning.
By working cross-functionally with Crosby’s executive, product, design, and marketing teams, the new brand strategy enabled us to amplify the experience of Crosby while also paving new roads for a more inclusive, ever-changing environment of E-commerce. To feel elegant, playful, intimate, and inviting. The technology works so the conversation can flow effortlessly forward.